PMU EXPERTS

PMU EXPERTS

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Welcome to UK Permanent Makeup Experts Academy—a space where inspiration thrives, confidence soars, and every student is supported to succeed. Founded by multi-award-winning PMU artist and educator Amy Louise, our academy is more than a training ground—it’s a vibrant, uplifting community designed to help you thrive.

From the moment you arrive, we make sure you feel right at home. Enjoy complimentary snacks and drinks throughout your day, along with thoughtfully provided washroom essentials to keep you comfortable. Our academy is built around positivity, high energy, and creating an atmosphere where you can focus on achieving greatness.

We’re here to guide, encourage, and celebrate you every step of the way. At UK Permanent Makeup Experts Academy, it’s not just about learning skills—it’s about becoming the best version of yourself in an environment that feels like family.

"About The Clinic" written in pink neon script on a black background.

Welcome to Kent’s Premier PMU Clinic, where exceptional results meet an unforgettable experience! Located in the heart of Swanley, just minutes from the M25 and outside London’s ULEZ zone, our clinic is perfectly positioned for your convenience.

We don’t just offer treatments—we deliver transformations. Whether it’s flawless brows, stunning eyeliner, or radiant skin, every service is designed to leave you looking and feeling incredible. Led by multi-award-winning PMU artist Amy Louise, our clinic combines cutting-edge techniques with a professional yet uplifting environment you’ll love from the moment you step through the door.

Why settle for ordinary when you can have extraordinary? Book your treatment today and experience world-class artistry, unmatched customer care, and results that speak for themselves. Your beauty journey starts here—let us make it unforgettable!

A beige salon chair against a dark wall with a neon sign reading 'Hello Beautiful' and floral decorations.
A modern beauty studio interior featuring a white reclining chair, a small side table with plants, tissues, and a booklet on the chair. A neon sign on the wall reads 'Hello Beautiful' in pink letters against a dark backdrop. The space has light wood flooring and a minimalistic decor.
Interior of a modern beauty salon with black reclining chairs and a neon sign that reads "This is where the magic happens."
Interior of a room with a massage table covered in purple fabric, a gray chair with a blue cushion, a neon sign reading "good vibes," a potted plant, and a tripod stand. The room has wooden flooring and light-colored walls.
"About Amy Louise" in pink neon-style script on black background.
Woman with long brown hair and bangs, wearing a black leather jacket and graphic tee, standing with arms crossed in an office setting with blurred background.

Hi, I’m Amy Louise, founder of UK Permanent Makeup Experts Academy, and I’m here to help you turn your PMU dreams into reality! With over 24 years of experience in the beauty industry, I’ve had the incredible privilege of working with celebrity, royal, and high-profile clients in 6-star luxury cruise liners, Mayfair salons, and Harley Street clinics, alongside some of the UK’s leading dermatologists. These experiences have shaped my passion for helping others achieve amazing things in their own PMU careers.

As a multi-award-winning PMU artist and educator, I’ve dedicated my life to empowering students to master their craft and thrive in the beauty industry. At my academy, I go beyond teaching techniques—I help you build confidence, develop a winning mindset, and learn the exact marketing strategies you need to create a fully booked business. My goal is to set you up for long-term success and cheer you on every step of the way.

And the future? It’s looking brighter than ever! I’m so excited to introduce my new brand, Worldwide PMU Experts, which has already launched its first piece—the PMU machines. Up next are our professional range of pigments and a marketing service to support PMU artists worldwide. This is just the beginning of creating a global community where artists like you can access the best tools, training, and support to thrive.

At UK Permanent Makeup Experts Academy, you’re not just a student—you’re part of a high-vibe, supportive community that’s invested in your success. If you’re ready to elevate your skills and make your mark in the PMU world, I’m here to help you every step of the way. Let’s do this together!

Person in a sequined dress holding an award plaque.
Person holding two awards at Kent Health & Beauty Awards against a branded backdrop.

I’m so proud to be representing Team GB in the 2025 World Championships for Permanent Makeup, competing in the prestigious eyeliner category. The final will be held in Antalya, where the top PMU artists from around the world will compete for the world champion title. I can’t wait to showcase my skills on the global stage—stay tuned for updates!

Promotional poster featuring a woman labeled as a 'Live Model Semifinal Participant' for WULOP 2025, representing the United Kingdom. The background includes a stylized flag and logos for AS Company and WULOP 2025.
Promotional poster for WULOP UK & A Class PMU Conference 2024 featuring Amy Louise Fuller as Ambassador and Expert Trainer Team Leader. The event is scheduled for September 18-19. The image includes logos of the main sponsor, Etalon Mix, and general sponsor, A Class. Amy is holding a tool and wearing a black T-shirt with "Permanent Makeup Experts" written on it.
A woman in a red outfit holding scissors is smiling at a ribbon-cutting ceremony in a room with a massage chair, two children, and a neon sign that reads "This is where the magic happens." People are capturing the moment on their phones.
Person in a sparkly dress holding two award plaques at a health and beauty awards event.
Two technicians in a clinic working on a client lying on a treatment bed, with a ring light and equipment nearby.
Woman in an orange outfit holding two black balloons with gold ribbons, standing in front of a backdrop with text.
Three women wearing 'Permanent Makeup Experts' shirts, standing together at an event, smiling, with lanyards around their necks.
A person in white attire holds a certificate in front of a backdrop displaying various portraits and names. The backdrop features text "Prime Makers" and includes photos of several individuals. The person is smiling and the image focuses on the certificate and backdrop.

We’re proud to collaborate with a talented team of self-employed beauticians offering a wide range of treatments. Get in touch with us today to explore their treatment menus and find the perfect service for you!

MINDSET IS EVERYTHING…